During Gowri Pooja, married women meticulously prepare a sacred altar adorned with traditional decorations, including flowers, mango leaves, and rangoli designs. They offer various items like turmeric, kumkum (vermilion), flowers, fruits, and special dishes to Goddess Gowri. Devotees chant sacred mantras and hymns dedicated to the goddess while performing the rituals.

The significance of Gowri Pooja extends beyond the physical well-being of husbands or the desire for a good spouse. It symbolizes the sacred bond of marriage and the devotion of a wife towards her husband. It is believed that by observing this pooja with utmost sincerity and devotion, the divine grace of Goddess Gowri brings harmony, love, and prosperity to the married couple's life.

Gowri Pooja is typically performed on the day preceding Ganesh Chaturthi, which is known as Gowri Habba or Swarna Gowri Vratha. On this day, women observe a fast and offer their prayers to Goddess Gowri, followed by the worship of Lord Ganesha the next day during Ganesh Chaturthi.

This tradition holds cultural and social significance, reinforcing the importance of marital harmony, family values, and the well-being of the husband in Indian society. It serves as a way for women to express their devotion, love, and commitment to their spouses, and to seek the blessings of Goddess Gowri for a blissful and fulfilling married life.