Srinivasa Kalyanam is a significant Hindu ritual and ceremony that celebrates the divine marriage of Lord Venkateswara (Srinivasa) with Goddess Padmavati. The ceremony is performed in many temples dedicated to Lord Venkateswara, most notably the Tirumala Venkateswara Temple in Andhra Pradesh, India. 

Participating in or witnessing the Srinivasa Kalyanam ceremony is believed to bestow several benefits. Firstly, it is believed to bring blessings of prosperity, harmony, and marital bliss to the couples who are present. The divine union of Lord Venkateswara and Goddess Padmavati is considered an auspicious symbol of an ideal marital relationship, and their blessings are sought for a happy and fulfilling married life.

Additionally, attending or supporting the Srinivasa Kalyanam ceremony is believed to bring spiritual upliftment and purification. It is seen as an act of devotion and an opportunity to connect with the divine energies of Lord Venkateswara and Goddess Padmavati. The ceremony is accompanied by prayers, chanting of sacred hymns, and rituals, which create a sacred atmosphere and facilitate spiritual growth.

Furthermore, participating in the Srinivasa Kalyanam ceremony is considered a form of seva (selfless service) towards the deity. Devotees offer their time, resources, and devotion to support and witness the divine union. By engaging in such acts of seva, individuals can cultivate humility, gratitude, and a sense of surrender to the divine will.

Overall, Srinivasa Kalyanam is not only a celebration of divine matrimony but also an opportunity for devotees to seek blessings, strengthen their faith, and experience the spiritual and material benefits associated with participating in this sacred ceremony.